xirsac的部落格

Before they employed me as their administrator of development, and up to that time they ran out of business and arranged me off, a non-profit social group whose nickname is impermissible ran an impermissible channel messages system.

It wasn't a system as so much as a string of unpunctual campaigns. One specifically disgraceful drum up support ran the Christmas until that time they hired me. As the flinty point loomed to get their later supplier story of the period into the mail, the followers procrastinated and put out fires in separate departments until the deadline came and went but the story didn't.

The foundation got so far behind that the drop-date for the closing asking arrived and they increasingly hadn't dropped their definitive philanthropist report in the post. So, to squirrel away money, or so they thought, the soul in charge, if I may use that term, contracted to message some the report and the Christmas ask memo at the same instance. In the said carton. The entreaty message was inserted into a digit 10 envelope, and the packet was nested into the newsletter, and the account was inserted into a poly bag.

The mailing, as they say, tanked. What should have been their utmost winning point-blank correspondence plead (Christmas) became their worst. They fishy that donors saved the poly bag in their mail, plan that it restrained lonesome a philanthropist newsletter, and laid it excursion for language later, or agaze the bag and publication a page or two earlier header out the door to afford their coinage to Wal-Mart.

I william tell you all this by way of caution. Direct correspondence fundraising is not a movement. It's not a run of mailings. It's a programme. A unswerving correspondence fundraising program.

So what's the key division relating a face communication system of rules and a face post campaign?

1. Planned program, not ad hoc mailings

To executive fundraisers, respectively memorandum they plunge in the e-mail is not a occurrence solicit votes or a "mailing" but simply one portion of a year-long program, universally one that starts on January 1st and ends on December 31st. Raising medium of exchange through with the e-mail is complicated, dear and occurrence overwhelming. That's why white-collar fundraisers program their mailings months in mortgage.

2. Runs for 12 months

Unlike remaining a few fundraising methods (such as banquets), a straight message fundraising system runs for 12 months. Donors are invited copious modern times during the yr. The system of rules relies heavily on late donors to go over their gifts. New donors are known and noninheritable each time period.

3. Repeated every year

Unlike quite a lot of forms of fundraising (such as funds campaigns), the annual through message fundraising program is incessant time period after period of time. The system has a start, a inside and an end, and afterwards repeats itself the side by side year.

If you deprivation to allure donors, wage hike funds, hold donors and put somewhere else donors up the giving pyramid, you inevitability to get with the system of rules.